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PPC (Pay-Per-Click) affiliate programs allow affiliates to earn commissions by driving traffic to merchant websites through paid ads. Affiliates create ads on platforms like Google Ads, Facebook, or Bing and use affiliate links in these ads. When users click the ad and make a purchase or complete a desired action, the affiliate earns a commission. This model combines the effectiveness of paid advertising with affiliate marketing, offering affiliates a way to earn money by promoting products or services through targeted ads. It's a popular choice for affiliates who want to scale quickly with immediate traffic.
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