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Emanuel’s rise to fame came in part because of his ability to blend streetwear with a more refined, luxury touch. He started his journey by working in the fashion industry in New York City, initially gaining experience in the design and production sectors. His background helped him develop an understanding of what both fashion insiders and the broader streetwear community craved. With this knowledge, he launched his eponymous brand, which quickly caught the attention of both sneakerheads and fashion-forward individuals.