CPG Data Analytics: Transforming Consumer Goods Da..

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CPG Data Analytics: Transforming Consumer Goods Data Into Competitive Advantage

The CPG industry has always been intensely competitive, but the rules of competition have fundamentally changed. Success no longer goes to the brand with the biggest trade spend or the most shelf facings — it goes to the brand that leverages data most effectively.

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CPG Data Analytics: Transforming Consumer Goods Data Into Competitive Advantage

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