Organic farming has a long history in Southeast Asia, with many small-scale farmers practicing traditional sustainable techniques for generations. However, the modern organic movement began gaining traction in the late 1990s. Thailand was an early adopter, establishing national organic standards and certification in 2002. Other countries like Indonesia and the Philippines soon followed suit to meet the increasing from both domestic consumers and international 

 Rapid economic growth and rising incomes over the past decades have grown the middle class population across ASEAN Organic Cosmetics. These consumers now have more discretionary spending and emphasis health, wellness and sustainability. The organic food and personal care products is a major driver for the International health and environmentally-conscious s in Europe, North America and more recently China also provide export opportunities. Growing health and safety concerns over chemicals and pesticide residues in conventional agriculture are another factor raising awareness.

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