The urban tourism market involves travel to urban destinations for leisure and entertainment purposes rather than conventional vacations to beaches, wildlife parks or religious sites in rural areas. Urban tourism includes exploring historical sites, museums, art galleries, recreational activities, entertainment spots, food trails and cultural events located in cities and metropolitan regions.
Urban Tourism Market Demand is growing due to higher disposable incomes, evolving millennial travel preferences, and increased online searches for weekend city breaks and cultural city guides by adventure-seeking tourists.
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