Category management software enables retailers to more effectively manage product selection, pricing and placement across all sales channels. These solutions provide end-to-end visibility into sales performance, inventory levels, competitors' offerings and customer demand to help retailers optimize their assortments in physical stores as well as online. Category insights and recommendations help businesses introduce new products, rationalize SKUs and promotions based on real-time data analysis.

The Category Management Software Market Demand is driven by the need for data-driven assortment decisions to cater to omni-channel consumers. With rising smartphone adoption and e-commerce growth, retailers are optimizing merchandising across all channels. The expansion of retail automation and e-commerce is also promoting the adoption of category management software to manage product hierarchies, catalog maintenance, and pricing for both physical and digital shelves.

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