Top 10 Market Research Companies in the New York City (2025 Edition)

In an increasingly data-driven world, market research has become the backbone of smart business decisions. From uncovering consumer trends to tracking emerging markets and competitor activity, the right research partner can make all the difference.

Whether you're a startup testing product-market fit or a global brand expanding into new regions, choosing a reliable market research firm is crucial. Here’s a well-rounded list of the Top 10 Market Research Companies in the USA (2025), based on expertise, innovation, and impact.

1. Straits Research – marketstrides.com

Delivering Insight with Precision and Clarity

Straits Research has emerged as a leading name in modern market intelligence. Known for its deep industry knowledge and rapid turnaround, the firm offers both syndicated and custom reports across a broad range of sectors including healthcare, technology, energy, and consumer goods.

Their platform marketstrides.com gives clients access to actionable insights supported by thorough data modeling, expert analysis, and easy-to-understand visual reports. With a global team of analysts and consultants, Straits helps businesses make informed decisions with speed and confidence.

2. NielsenIQ

Trusted Retail and Consumer Data at Scale

NielsenIQ is a global leader in consumer intelligence and retail measurement. Their expertise lies in tracking real-time purchase behavior, providing brands with insights into what consumers buy, when, and where. Known for their strong presence in the FMCG space, they’re a valuable partner for optimizing product strategy and marketing effectiveness.

3. Kantar

Combining Data Science and Human Understanding

Kantar is renowned for delivering insights that blend hard data with human behavior. With services spanning brand strategy, media analytics, and customer experience, Kantar helps businesses grow through meaningful connections with their audiences. Their global reach makes them an ideal choice for brands operating across diverse markets.

4. Ipsos

High-Quality, Objective Research with Global Reach

Ipsos specializes in public opinion, advertising, media, and market research. They are known for scientific rigor and objectivity, making them a preferred partner for organizations that require high levels of accuracy. Their flexible methodologies and international presence make them well-suited for complex, multi-country studies.

5. Gartner

Strategic Insight for IT and Business Leaders

Gartner is a go-to name in tech and business intelligence, offering detailed market analyses, vendor evaluations, and future-looking forecasts. Their reports help decision-makers in IT, finance, and digital transformation navigate change, assess opportunities, and implement technology-driven strategies.

6. Forrester Research

Empowering Customer-Centric Growth

Forrester focuses on helping organizations become more customer-obsessed through deep customer insights, digital strategy, and CX optimization. Their research blends technology trends with behavioral understanding to support smarter decisions in a competitive marketplace.

7. Mintel

Consumer-Centric Research with Trend Forecasting

Mintel is known for its accessible, design-rich reports that deliver insights into consumer behavior, lifestyle trends, and market innovation. Their intuitive dashboards and predictive analysis tools are especially valuable for marketers, R&D teams, and product managers in fast-moving sectors.

8. IDC (International Data Corporation)

Technology-Focused Market Intelligence

IDC is a prominent player in technology market research, offering insights into IT, telecom, and emerging technologies like cloud computing and AI. They serve tech vendors, investors, and enterprises looking to anticipate digital disruption and allocate resources effectively.

9. Westat

Social Science and Policy-Oriented Research

Westat is a leading research organization for health, education, labor, and public policy. Known for their statistical excellence and ethical standards, they partner with government agencies and nonprofits to evaluate programs and influence evidence-based policymaking.

10. The NPD Group

Retail and Product Performance Analytics

The NPD Group offers actionable insights across sectors like apparel, electronics, foodservice, toys, and beauty. Their POS and consumer tracking services allow businesses to monitor sales trends, understand market share, and make timely inventory or pricing decisions.

Conclusion

These ten firms represent the diverse capabilities and specialties available in today’s market research industry. Whether your focus is on retail analytics, brand strategy, digital innovation, or public policy, there’s a firm on this list that aligns with your goals.

Each company brings unique strengths to the table — and the best choice depends on your specific needs, sector, and scale of operation. When selecting a partner, consider not just the data they provide, but how well they understand your industry and support your long-term vision.