The Eye Tracking Market size is anticipated to reach USD 1352.75 Million by 2028 from an estimated USD 314.01 Million in 2021, growing at a CAGR of 23.2% globally. Analysis Period (2024-2032)
The eye-tracking is an advanced sensor technology that detects the presence of a person that helps to observe and measure eye movements, point of gaze, pupil dilation, focus on the subject’s visual attention, what they are ignoring, and what they engage with. The eye-tracking system consists of one or more cameras, some light sources, and computing capabilities. Edmund Huey built the first eye tracker that track eye movement in 1908. There are two types of eye-tracking such as screen-based eye tracking, and eye-tracking glasses. Screen-based eye tracking helps to record and analysis of responses to multimedia stimuli and eye-tracking glasses help researchers to find how subjects view and interact in the real, dynamic world. The eye-tracking system is used as a human-computer interface input device in psychology, visual system science, marketing, and psycholinguistics that support the growth of the market.
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Eye Tracking Market:
Eye-tracking equipment is employed by a number of companies, including those involved in market research and advertising. Additionally, it is employed in scientific study domains such as clinical research, psychology and neuroscience, and new born and child development in order to record human behaviour. Study on shoppers, packaging, user experiences, and the retail industry mostly in the FMCG sector all highly value the use of eye-tracking technologies. The eye-tracking device is matching with diagnostic tools for conditions like Alzheimer's, Parkinson's, obsessive-compulsive disorder (OCD), autism spectrum disorder (ASD), attention deficit hyperactivity disorder (ADHD), and schizophrenia. Athletes' separate performances are also analyzed using it in sports games and the gaming business. All of these basics reassure the development of eye tracking market.
Top Key Players:
· Tobii AB (Sweden)
· SensoMotoric Instruments (Germany)
· SR Research (Canada)
· Seeing Machines (Australia)
· EyeTracking (US)
· PRS IN VIVO (US)
· Smart Eye AB (Sweden)
· LC Technologies (US)
· Ergoneers GmbH (Germany)
· EyeTech Digital Systems (US) and other Major Players.
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Segmentation Analysis of Eye Tracking Market:
By Type
· Electrooculography Systems
· Optical Tracking Systems
By Component
· Hardware
· Software
By Applications
· Research
· Retail
· Automotive
· Healthcare
· Consumer Electronics
By Region
· North America (U.S., Canada, Mexico)
· Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
· Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
· Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
· Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
· South America (Brazil, Argentina, Rest of SA)
Eye Tracking Market Regional Analysis:
North America is anticipated to have the maximum market share in the eye-tracking in the forecast year. The high adoption of new advanced technology increases the research activities to capture human behavior. The United States has dominated the region in the North American region due to rising the adoption of smart sensors, and contactless biometric systems. Increase the adoption of eye-tracking technology in the healthcare sector, and in scientific research fields such as psychology and neuroscience, infant and child development, and clinical research, to capture human behavior. The high presence of key players in the eye-tracking system in the US. These all factors support the growth of the market of eye tracking in this region in the forecast year.
Europe is the second dominated region in the market of eye-tracking. The growing adoption of eye-tracking technology in the healthcare sectors, research institutes, and retail sectors such as FMCG. UK and Germany are the dominant country in the Europe region owing to rising government investment in the new development of new technology, and an increase in the use of the military and aerospace sector.
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COMPANY PROFILES AND COMPETITIVE ANALYSIS:
- COMPETITIVE LANDSCAPE
- Competitive Positioning
- Industrial Lighting Market Share By Manufacturer (2022)
- Industry BCG Matrix
- Heat Map Analysis
- Mergers & Acquisitions
- ARIEL CORPORATION
- Company Overview
- Key Executives
- Company Snapshot
- Role of the Company in the Market
- Sustainability and Social Responsibility
- Operating Business Segments
- Product Portfolio
- Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
- Key Strategic Moves and Recent Developments
- SWOT Analysis
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