IMARC Group has recently released a new research study titled “United States Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2025-2033,” which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
United States Online Gambling Market Overview
The United States online gambling market size reached USD 11.0 Billion in 2024. The market is projected to reach USD 22.0 Billion by 2033, exhibiting a growth rate (CAGR) of 7.63% during 2025-2033.
Market Size and Growth
Base Year: 2024
Forecast Years: 2025-2033
Historical Years: 2019-2024
Market Size in 2024: USD 11.0 Billion
Market Forecast in 2033: USD 22.0 Billion
Market Growth Rate 2025-2033: 7.63%
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Key Market Highlights:
✔️ Rapid market growth fueled by legalization trends and increasing internet and smartphone penetration
✔️ Rising popularity of sports betting, online casinos, and real-money gaming platforms
✔️ Expanding integration of secure payment systems, live streaming, and immersive gaming technologies
United States Online Gambling Market Trends
The United States Online Gambling Market is evolving rapidly due to favorable legislation, rising internet accessibility, and increased interest from younger, tech-savvy players. As of 2024, the market is valued at $11 billion and is expected to nearly double to $22 billion by 2033. This growth reflects changing consumer habits, particularly the rising use of online sportsbooks, virtual casinos, and live dealer games.
Legalization Driving United States Online Gambling Market Growth
The biggest driver of United States Online Gambling Market Growth is the continued legalization of online betting across different states. Currently, 24 states have legalized online sports betting, while only six offer full iGaming (poker, slots, and table games). However, inconsistent state policies lead to varied user experiences and high compliance costs for operators. For instance, companies like DraftKings and FanDuel must adjust their features and promotions for each state's rules—often spending over 30% of profits on licensing and legal requirements.
Large states like Texas and California have yet to legalize online gambling, even though millions of residents access offshore gambling platforms. These unregulated services are estimated to divert over $3 billion annually away from the legal market, reducing potential tax revenue and weakening state oversight.
Key United States Online Gambling Market Trends
Several important United States Online Gambling Market Trends are reshaping the industry:
Live or In-Play Betting: This feature now makes up nearly 70% of online sports bets. Players can wager on game events in real-time, such as who scores next. In 2024, over $400 million was invested to improve the speed and reliability of these live betting experiences.
Gamification Features: Loyalty points, leaderboards, referral bonuses, and social features have become essential tools to engage users and boost retention across platforms.
Media and Sports Partnerships: Collaborations between sportsbooks and sports broadcasters (like ESPN) and major leagues (such as the NFL) offer exclusive betting options and second-screen viewing experiences that blend entertainment with wagering.
These trends highlight how online gambling is becoming more interactive, customized, and entertainment-driven.
Growing Revenues with Operational Challenges
Despite the surge in revenue, operators often face narrow profit margins. High tax rates, such as New York’s 51% levy on online gambling income, eat into profits. This has forced companies to rethink their marketing strategies and operational models.
To stay competitive, many firms are merging or acquiring rivals. These mergers help consolidate infrastructure, reduce regulatory overhead, and expand customer bases across states. This wave of consolidation is expected to continue as the market matures.
Technology Fueling the Next Phase of United States Online Gambling Market Growth
Tech innovation is a major force behind ongoing United States Online Gambling Market Share. Virtual reality (VR) and augmented reality (AR) are being explored to create more immersive and realistic online casino environments. Devices like Apple’s Vision Pro could soon allow players to experience virtual casinos from their living rooms.
Artificial intelligence (AI) is another game-changer. It is already used for tailoring promotions, enhancing customer service, and identifying signs of problem gambling. These advancements are setting the stage for more personalized and responsible gambling platforms.
Regulation and Responsible Gaming Practices
As the industry grows, regulators are introducing stricter rules to protect consumers. In 2024, major operators were fined for misleading promotions, signaling a move toward more honest marketing. Additionally, many states are beginning to align their laws, which could lead to a unified national framework. This would simplify operations for gambling companies and boost trust among users.
United States Online Gambling Market Outlook
Looking ahead, the United States Online Gambling Market is positioned for long-term growth. The next decade will likely focus on:
Scaling infrastructure across states
Improving responsible gaming tools
Integrating VR, AR, and AI into platforms
Creating seamless user experiences across different regions
With supportive regulations, increasing public acceptance, and ongoing innovation, the United States Online Gambling Market Trends indicate a bright future. As demand grows, companies that invest in technology, transparency, and user engagement are likely to lead the way and expand their United States Online Gambling Market Share.
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United States Online Gambling Market Segmentation:
The market report segments the market based on product type, distribution channel, and region:
Breakup by Game Type:
Sports Betting
Football
Horse Racing
E-Sports
Others
Casino
Live Casino
Baccarat
Blackjack
Poker
Slots
Others
Others
Breakup by Device:
Desktop
Mobile
Others
Breakup by Region:
Northeast
Midwest
South
West
Competitive Landscape:
The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.
Key Highlights of the Report
1. Market Performance (2019-2024)
2. Market Outlook (2025-2033)
3. COVID-19 Impact on the Market
4. Porter’s Five Forces Analysis
5. Strategic Recommendations
6. Historical, Current and Future Market Trends
7. Market Drivers and Success Factors
8. SWOT Analysis
9. Structure of the Market
10. Value Chain Analysis
11. Comprehensive Mapping of the Competitive Landscape
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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