In the world of marketing today, creating a brand’s story is the new slogan. And in the story, colours reign supreme. Colours influence recall, prompt affection, and elicit purchases. Placed alongside lifestyle images, colours do more than add to a campaign’s aesthetics—they define the nature of the customer’s relationship with the brand. For companies striving for brand recall, an understanding of colour psychology in marketing and modern lifestyle photography is invaluable.
What role does Branding Colors play?
Lifestyle photography is the method of telling a story through imagery—demonstrating products and their use in daily routines. Brand colours add value to this storytelling in the following three ways:
Maintaining uniformity with product images, lifestyle shoots, and ad campaigns, spaced documents with their own BPM ensures brand identity is never diluted.
Timeless brands aspire to speak with brand identity—and so do minimalists with their soft colours—and taking a step away from energised personality-driven brands to bold bands of colour speaks of exuberance.
Directing the viewer’s attention: Colours give meaning to the composition and, as visual anchors, lead the viewer to the centrepieces of the image.
What are the different Color psychologies in Advertising and Lifestyle Photography
White: Symbolises purity, calmness, and simplicity
Red: Symbolises passion and urgency
Black: Symbolises power and sophistication
Yellow: Symbolises optimism, youth, and creativity
Why Choose Ravikant Photography?
At Ravikant Photography, we’ve collaborated with brands to enhance the impact of their marketing in Ravikant Photography through bespoke shadow photography, providing that extra dimension that helps the imagery grab attention out of the inundation of visuals. We service top-end labels in various categories such as lifestyle, food, and D2C products, bringing product photography, food campaigns, and advertising photography that appeal aesthetically as much as they work on an ad.
Roots are in Delhi NCR, and we are frequently listed amongst the best photographers in Delhi NCR due to our incomparable quality and storytelling approach.
Website: www.ravikantphotography.com
Follow our latest work on Instagram: Ravikant ~ Product & Food Photographer (@ravikantphotography) • Instagram photos and videos
FAQs
Q1: What role do brand colours play in marketing projects?
A: The right use of brand colours in advertising can lead to quick brand identification, evoke specific feelings, and motivate buying, which a business can always benefit from.
Q2: What is the impact of colours on lifestyle photography?
A: Colours dictate the overall tone, mood, and emotional resonance within the images while maintaining alignment with the brand’s character.
Q3: What is the role of colours in advertising photography?
A: They ensure cohesiveness in the narrative. Everything from the props, lighting, and background must follow the colours and guidelines set by the brand.
Q4. How do I plan a campaign that combines lifestyle and product shots?
Work with a studio that is well-versed in both. We usually start with hero product shots and then build around them with lifestyle moments.
Q5. Where to find the best photographer in Delhi NCR?
For some of the best photography in Delhi NCR, visit Ravikant Photography at www.ravikantphotography.com.
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